Given these increasingly competitive times, we need to be ahead of the game otherwise we may not be playing the game tomorrow. This short course reviews the developments in selling techniques and provides delegates with options for personal and business improvement. Significant use is made of video role play work in order to closely examine the interpersonal behaviors needed for fully effective, "state of the art" sales performance.

Experienced salespeople whose role demands still higher levels of confidence and competence.

2 Days

By the end of the course participants will have created a personal and business development game plan to increase sales.

- Back to basics - resume of the do's and don't.

- Building on the basics by looking at:

Business plans and financial performance
Marketing techniques
Strategic approaches to sales
Strategy and tactics in sales
Direct marketing tools and approaches
Securing the "in"
Databases and market intelligence
Sales support
Point of sale aids
Psychology of the buying decision
Getting to and influencing the decision makers
Problem solving techniques
Pressuring for decisions
Building lasting relationships
Personal skill assessment
Action plans (business/personal)

For more information regarding course delivery please click on the 'Enquiries' box. To purchase the course transcript and tutor guide click on the 'Purchase course transcripts' box.