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DETERMINING CORPORATE STRATEGY

Determining the strategic focus of the company is one of the most critical functions of an operating board. Using this 10 stage process can help ensure that creativity and analysis are harmonized to present the business with a clear vision of where they are going and why.

Who Should Attend?

The company's decision makers

Duration:

2 Days

Aim and Objectives:

By the end of the course, participants will have a clear understanding of how to determine a strategy and implement it.

- What is strategy?

- Determining strategy.
The 10 Stage Process

Process 1 How are we performing against the expectations of our shareholders

Process 2 Benchmarking the competition

Process 3 Benchmarking other industries

Process 4 Leveraging our assets

Process 5 Determining marketplace Unique Selling Points (USPs)

Process 6 Crystal ball gazing

Process 7 Other key external factors

Process 8 Techniques for strategic evaluation

Process 9 Communicating the aims

Process 10 Strategic decision making

How to proceed:

For more information regarding course delivery please click on the 'Enquiries' box. To purchase the course transcript and tutor guide click on the 'Purchase course transcripts' box.

 
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